Further Reading
Learning is a good thing!
Members of the Back2Front team are highly qualified web professionals with expertise ranging from server installation to user interface design and everything in between. They have decades of cumulative experience in the web development field and here offer a small portion of their knowledge for you to peruse if you should be so inclined.
- Using Facebook for Business
- Should you use Facebook to promote your business? If you find yourself wondering what kind of Facebook presence, if any, your company should have, here are some questions you can ask yourself to help you figure out your strategy.
Learn more about Using Facebook to Promote Your Business.
- Mini Case Studies Can Help Boost Your SEO
- Looking for some ideas on how to add good, useful content to your web site while improving SEO? Mini case studies might be an ideal solution,
especially if you're short on time.
Learn more about How Mini Case Studies Can Help Boost Your SEO.
- The Value of a Fully-Managed Web Site Service
- Writing Good Case Studies
- If you're looking to communicate information about your business in a compelling and relatable way, consider posting some real-life customer success stories on your web site.
Case studies can help you explain how your product or service can be used to achieve a particular goal or solve a problem.
Learn more about Writing Good Case Studies.
- Why Flash and Touch Screens Don't Mix
- Think a 'Flashy' redesign of your web site will help attract more visitors? You may want to reconsider your strategy.
A Flash-driven site could actually be an obstacle to getting more web site traffic – especially if you're trying to reach people who access your site using their iPads and other touch screen mobile devices.
Learn more about Why Flash and Touch Screens Don't Mix.
- Emailing on the Go
- Keep up with your business emails while you're on the go, while making it look like you're still sitting at your office computer.
Learn more about Emailing on the Go.
- Getting the Menu Bar Right
- What is the best option for your menu bar? Placing your navigation system (menu bar) down the left side of the page is the best option for several
reasons.
Learn more about Getting the Menu Bar Right.
- Using Social Media for Business
- You can stop feeling guilty. If you are not already using social networking on a social level, it is probably not the best way for you to promote
your business.
Learn more about Using Social Media for Business.
- How Much Should I Expect to Pay for a Web Site?
- It is useful to think of buying a web site as similar to buying a car.
Many new web site owners really have no idea how much to budget for a web site. Larger companies often pay way too much, while smaller ones often try to get away with paying too little.
Find out How Much You Should Expect to Pay for a Web Site.
- Why Redesign Your Web Site?
- It is a common misconception that a redesign (changing the look of a web site) will improve a site's performance. The questions we hear most about redesign (besides cost) at Back2Front are:
- Will a redesign help me get more clients?
- Will a redesign help my site's SEO?
- My marketing guy says I need a redesign to improve conversion rates. Will this work?
Read Why Redesign Your Web Site? to find out the answer to these questions.
- What Exactly Are Keywords?
- How should keywords be used in a web site? Keywords, and how they are used, are often misunderstood, and we get lots of questions about them at Back2Front.
Learn more about How To Use Keywords on Your Web Site.
- The Case for Web Site Outsourcing
- Until recently, larger companies (75-plus employees) assumed that a full marketing and IT department would be a necessary overhead expense and that these departments would manage the company web site on a joint basis. Due to recent economic conditions, businesses across the country have found it necessary to cut back on overhead. Marketing and IT departments have been slashed. Outsourcing the company web site is now a necessity.
But really, outsourcing was always the better choice...
Read more about The Case for Web Site Outsourcing.
- The Home Page
- Making your most important page count. Your home page is crucial because it is the page on which visitors make the following decision: Is this web site
relevant? If your home page does not supply the information you think a potential client will need in order to decide to stay on the site, in a way that
can be easily and quickly assimilated, then your home page has failed its most important task.
Learn more about The Importance of Your Home Page.
- Is Your Web Site Good For Your Company?
- How do you determine whether your web site is good for your company? By first answering the question: "Why do you have a web site?" Knowing why you
have a web site in the first place will go a long way in helping you decide what kind of web site you need, or whether or not the site you already have is
good for your business.
Read more about How To Know If Your Web Site Is Good For Your Company.
- Email Spam
- Size Matters
- The superficial, design-centric "TV" idea, that web sites are for flashy, passive entertainment and that no one actually reads anymore, is dangerous
for business web sites.
Learn more about Why Web Site Size Matters.
- Fonts for Web Sites
- Unlike documents fit for print, web sites cannot be formatted with complete rigidity. Nowhere is this principle more clearly observed than in the
selection of fonts a web designer may choose for a site.
Read more about Choosing Fonts for Web Sites.
- Web Site Navigational Systems
- This article covers the seven rules to help you avoid the most common web site mistakes, which include the improper use of hyperlinks and poorly-designed
navigational systems.
Learn more about Web Site Navigational Systems.
- Web Site Navigation: Avoid Using 'Click Here'
- Web Site Navigation: The Peril of In-Page Links
- Linking to other pages on your site is essential, but if you're using in-page links, you may want to re-think your strategy for user-friendliness
reasons.
Read morea about Why You Should Avoid In-Page Links.
- Focus for Success!
- The Back2Front business model is used as an example to illustrate how keeping your focus and turning away less-than-ideal clients can increase your
chances of success. From a speech given at the BWNA Durham's networking meeting in 2005.
Learn more about how you can Focus for Success.
- Writing for the Web: Catering to Web Surfer Types
- There are two basic types of "web surfers," or human visitors to your web site: scanners and researchers. Although the needs of these two types of
surfers may appear to be diametrically opposed, there is no need to sacrifice one for the other. Both types of surfers can result in new business if you
know how to write your web site content to appeal to them.
Learn more about Catering to Web Surfer Types With Your Web Content.
- The Art and Science of Choosing a Domain Name
- Part One of our Domain Name Series talks about how choosing a domain name is one of the first tasks one must undertake when getting a new web site.
The name you choose could have a significant impact on the future success of the web site, and as a result, on your business. But as with other marketing
decisions, this choice is made with more art than science.
Read more about The Art and Science of Choosing a Domain Name.
- Domain Scooping: Don't Get Fooled!
- In the second part of our Domain Name Series, we learn that for most people, domain name registration and renewal is something done only rarely (once
per year, max), so the details of the registration could easily be forgotten in the interval. Unscrupulous companies can take advantage of this if you are
not aware.
Learn more about how you can protect yourself from Domain Scooping.
- Using Multiple Domain Names
- Did you know that it is possible to have any number of domain names pointing to the same web site? In part three of our Domain Name Series, we talk about
how you can have all of your domain names point to your home page (which is most common), or in some cases, it may make sense to point them to sub-pages
of your site.
Learn more about Using Multiple Domain Names.
- Human / Computer Interface Concepts
- We have come a long way from the punch card interface – thank heavens! Along the way, we have learned a few things about how humans interact
with computers: how we learn, associate one thing with another, and notice and use clues to find our way.
Learn more about Human / Computer Interface Concepts.
- Branding is for Pickles
- Do you need to re-brand your company and web site? No one comes to your web site because it looks good – they can't tell what it looks like
until they get there!
Learn more about why Branding is for Pickles.
- SEO Demystified: The Players
- You know you have to optimize your web site for the search engines – but the whole thing is very mysterious. In part one of our SEO Demystified Series,
we look at who the main players are, what are their motivations, how search engines actually work, and what really matters.
Learn more about The Players In Search Engine Optimization.
- SEO Demystified: The Rules
- SEO Demystified: Roadblocks to Search Engines
- In part three of our SEO Demystified Series, we talk about how search engines can be prevented from ever getting to your site, and how they can be
restricted from finding parts of your web site if bad web development practices are in place. This results in poor search engine ranking and low natural
search traffic levels.
Learn more about How to Avoid Adding Roadblocks to Search Engines On Your Site.
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Further Reading
